Alan Cooper
Mar 11, 2021

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David, I assume you are being sarcastic, but not everyone here will understand that. “Jealousy and spite” and “bad actors” are not the fault of designers or their tools.

For those who are unaware, David Fore spent many years at Cooper and is arguably one of the world’s foremost experts on the goal-directed process including personas.

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Alan Cooper
Alan Cooper

Written by Alan Cooper

Ancestry Thinker, Software Alchemist, Regenerative Rancher

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