A sign of the times

Defending Personas

If you love a design tool, set it free

Yesterday, on a video conference call, I gave a presentation to more than a thousand people around the world. I was billed prominently as “The inventor of Design Personas.” Afterwards, several people pointed out that I never once talked about personas. I didn’t even say the word. I’m proud of my contribution of personas — and other tools — to the interaction design…




Ancestry Thinker, Software Alchemist, Regenerative Rancher

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

The unique career of being a designer

When looking for a latex mattress just what to lookfor. https://t.co/5hW1JXPW95

UX Case Study: CRISPR Screening Workflow

I chose this specific piece of art by Ray Eames because I think it uniquely reflects both Ray and…

Impact Weeks 2017

Ashleigh Axios to Join Rhode Island School of Design Board of Trustees in 2021

Ashleigh Axios’ headshot with the title “RISD Trustee” below it, on a blue background of students in a sculpture studio.

Trustee recruitment process vs Design process: Parallels, divergences & unresolved questions

UX/UI Design & Branding-FroNation

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Alan Cooper

Alan Cooper

Ancestry Thinker, Software Alchemist, Regenerative Rancher

More from Medium

Accessibility — where to start?

New Subway Map for Yerevan, Armenia

Accessibility considerations for color

Reflection point: Usability, Accessibility, and Ethics