A sign of the times

Defending Personas

If you love a design tool, set it free

Yesterday, on a video conference call, I gave a presentation to more than a thousand people around the world. I was billed prominently as “The inventor of Design Personas.” Afterwards, several people pointed out that I never once talked about personas. I didn’t even say the word. I’m proud of my contribution of personas — and other tools — to the interaction design toolbox, but I am not the caretaker of personas.

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Cover of my 1999 book where I first wrote about personas

Ancestry Thinker, Software Alchemist, Regenerative Rancher

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