The Pipeline To Your Corporate Soul

Your software reflects your organization.

Alan Cooper

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As a business person, you may consider your software to be an operational tool, part of the sales or operations of your organization. But to your customers, it is a pipeline to your corporate soul. The behavior of your software indicates what is really valuable, what is truly important to your company, and there is really no way to…

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Alan Cooper

Ancestry Thinker, Software Alchemist, Regenerative Rancher